secrets of background music success

June 17, 2019

Music. It intoxicates. It soothes. It energizes. Implemented well, it can boost your food and drink sales by up to 25%! Music is a tool that is at your disposal… Be aware of the fact that simply playing random music might actually hurt your sales instead of helping them.  Great news, though!  Soundtrack Your Brand…

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put a smile on your face

November 21, 2018

I arrived at the restaurant last night around 7pm.  It was busy. “Rush hour” in the restaurant world.  When I approached the hostess, she *smiled* at me like I was the only person of any importance on the entire earth (even though I had seen her do the same thing to the group of 7…

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The Secret Weapon Every Restaurant Owner Needs

July 10, 2018

Mankind will always need to eat (unless a futuristic invention can enable us to absorb nutrients differently), just as we will also always need water, shelter, and hygiene. Statistics say that on average, 18.2 meals consumed by Americans are consumed outside of the home. This is good news for restaurant owners; as Western life gets…

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Restaurant Exit interviews – Boosting Restaurant Success

May 29, 2018
Exit interview

A diner’s first experience and impression with your restaurant lies in the hands of your employees. They are the first faces they see and people they will interact with. Without a doubt, employees shape the expression on the face of your restaurant. This expression can change rather quickly however, as restaurateurs here and abroad face…

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Does Your Restaurant Lack Ambiance?

April 12, 2018

When searching for a place to grab lunch, eat with friends and family or go on a romantic date, the decision is more often than not based off of restaurant ambiance. If a restaurant is too dark, too bright, overly cramped, has too many menu options, which are difficult to read, it will interfere with…

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The Importance of Offering Menu Substitutions

April 5, 2018

Today, the number of vegan, vegetarian or gluten-free committed individuals is ever increasing. Studies coming out showing the negative effects of consuming meat and animal products on the body as well as the environment are always in circulation. That is why it is extremely important for the restaurant community to notice the ever-changing trends and…

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Why Your Restaurant Should Cater

March 30, 2018

Catering can be an extremely lucrative business. The variety of events, which often require a caterer, are diverse. From weddings to funerals, corporate events or graduations, finding a caterer often makes the top of the to-do list. As an established restaurant, adding catering to your provided services can benefit you in multiple ways. Catering gives…

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Carry-Out Orders Made More Efficient

March 15, 2018

Picture for a moment how much a to-go order can disrupt a lunch-rush. Tables are full, servers are scrambling – and all of the sudden, the phone rings. If you’re a restaurant owner, you might have heard about the possibility of getting an app for your business. Apps may seem like a “neat” invention for…

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Any Business Can Start a Loyalty Program

March 12, 2018

Let’s face reality, selling to your existing customer base is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is as high as 70%, while the probability of selling to a new prospect is between 10 and 20%. In addition, existing customers are 50% more likely to…

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