Music. It intoxicates. It soothes. It energizes. Implemented well, it can boost your food and drink sales by up to 25%! Music is a tool that is at your disposal… Be aware of the fact that simply playing random music might actually hurt your sales instead of helping them. Great news, though! Soundtrack Your Brand…
Read MoreI arrived at the restaurant last night around 7pm. It was busy. “Rush hour” in the restaurant world. When I approached the hostess, she *smiled* at me like I was the only person of any importance on the entire earth (even though I had seen her do the same thing to the group of 7…
Read MoreA recent survey or servers and bartenders revealed that special events increase the number of clients at their restaurants, improve morale among the staff and encourage people to return to the restaurant on a non-special event night. What is a Special Event? It can be any number of things. There are theme nights, entre specials,…
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So you want to be a business owner? More specifically, you want to be a restaurateur? As catchy of a title as it is, you don’t want to be caught off guard in the middle. Assuming you have analyzed whether you are ready, able and willing to become a business owner, there are some important…
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In our busy world, ordering take out has become increasingly popular. Higher demand has pushed businesses to adapt their curbsides and kitchen set-ups to accommodate the changing dynamic. You have probably noticed this when you last parked at any given restaurant with to-go ordering; there are parking spots designated for to-go pick-ups with a limited…
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Mankind will always need to eat (unless a futuristic invention can enable us to absorb nutrients differently), just as we will also always need water, shelter, and hygiene. Statistics say that on average, 18.2 meals consumed by Americans are consumed outside of the home. This is good news for restaurant owners; as Western life gets…
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A diner’s first experience and impression with your restaurant lies in the hands of your employees. They are the first faces they see and people they will interact with. Without a doubt, employees shape the expression on the face of your restaurant. This expression can change rather quickly however, as restaurateurs here and abroad face…
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When searching for a place to grab lunch, eat with friends and family or go on a romantic date, the decision is more often than not based off of restaurant ambiance. If a restaurant is too dark, too bright, overly cramped, has too many menu options, which are difficult to read, it will interfere with…
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Today, the number of vegan, vegetarian or gluten-free committed individuals is ever increasing. Studies coming out showing the negative effects of consuming meat and animal products on the body as well as the environment are always in circulation. That is why it is extremely important for the restaurant community to notice the ever-changing trends and…
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Catering can be an extremely lucrative business. The variety of events, which often require a caterer, are diverse. From weddings to funerals, corporate events or graduations, finding a caterer often makes the top of the to-do list. As an established restaurant, adding catering to your provided services can benefit you in multiple ways. Catering gives…
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