Picture for a moment how much a to-go order can disrupt a lunch-rush. Tables are full, servers are scrambling – and all of the sudden, the phone rings. If you’re a restaurant owner, you might have heard about the possibility of getting an app for your business. Apps may seem like a “neat” invention for…

Let’s face reality, selling to your existing customer base is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is as high as 70%, while the probability of selling to a new prospect is between 10 and 20%. In addition, existing customers are 50% more likely to…